Exploring the Use of Green Nudges to Reduce Consumption of Disposable Coffee Cups in Sweden
This report is a result of the work of the Behavioral Insights Working Group of the Sustainable Lifestyles and Education Programme. Following the results from the Swedish EPA’s report Next Steps: Tackling Plastic Litter – WRAP has been tasked to trial the three green nudges aimed to change individual-level citizen behaviours around single-use plastic at coffee shops in Sweden.
- English